Rather than wait around, the short answer is yes. If you’ve got an idea for a business, blog, or website go and get the domain. But, if you’re still on the fence and not ready to pull the trigger, then read on to find out why buying your own domain name is a great investment.

There are 3 main reasons to buy your own name.com

First reason, land grab.

I recently found that my own name .com was available and I could not pass up on that kind of real estate. Even if I just sat on it for a while, the value will go up over time as more people are born with my name, and more demand for all domains rises with growth of the internet. It felt like a good early lot purchase, knowing one day I’ll build a great home there.

Second reason, personal brand.

I guess I was under the mistaken assumption that I’ve been working on my personal brand for the last 5+ years. WRONG. I did not even have my own website under my name. I do have various social media accounts and an old blog, but none were under MY name. Therefore I was building some offshoot brands off my main personal brand and I had no equity in my own brand market under my real name other than some writing. To reclaim focus on my personal brand, maybe I should focus on branding my own name? No better way to do that than owning my domain and starting there.

Third reason. Creativity.

Taking something like your own name.com and making it into a reflection of who you are is a powerful tool not just for branding and business purposes, but for the overall creativity. Developing something new where there was nothing before. The entire process of defining who you are and what your website should show is a creative act that will help to increase self-esteem and self-awareness. View it as a big project and pour everything into it and enjoy that process of creation.

Are there more reasons to buy your own name.com and build a website? Yes, of course there are numerous, but these 3 are pretty ironclad and solid. We should buy our own domains for 3 reasons: to own the land for later use, to build our personal brands, and for the pure act of creativity it can offer.

Now, what are you waiting for.

Go lock it in, and build something.